the art and the science of brand naming
naming is a pivotal chapter in your brand story. here are our best practices for naming, and how atlassian does it.
work life is atlassian’s flagship publication dedicated to unleashing the potential of every team through real-life advice, inspiring stories, and thoughtful perspectives from leaders around the world.
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head of the teamwork lab
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“pretty much everything to do with words,” is how lisa sums up her work as the head of branding studio relatable content. with a background in traditional media and entertainment, including ghostwriting for very famous people, she gets to write her own words now – and those that help underrepresented founders build their own businesses and brands.
naming is a pivotal chapter in your brand story. here are our best practices for naming, and how atlassian does it.
fresh ways to turn your workplace woes into longer-term wins.