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naming is a pivotal chapter in your brand story. here are our best practices for naming, and how atlassian does it.
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work life is atlassian’s flagship publication dedicated to unleashing the potential of every team through real-life advice, inspiring stories, and thoughtful perspectives from leaders around the world.
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“pretty much everything to do with words,” is how lisa sums up her work as the head of branding studio relatable content. with a background in traditional media and entertainment, including ghostwriting for very famous people, she gets to write her own words now – and those that help underrepresented founders build their own businesses and brands.
naming is a pivotal chapter in your brand story. here are our best practices for naming, and how atlassian does it.
fresh ways to turn your workplace woes into longer-term wins.